About eCounts
eCounts is a small, UK-based team doing one thing: accounting for businesses that sell online. Your accounts are handled by an ICAEW chartered accountant, and your platforms are connected by an integrations specialist who works alongside him.
Led by an ICAEW chartered accountant100% UK based, no outsourcingXero or QuickBooks includedIn short
eCounts is a specialist eCommerce accountant for UK sellers on Amazon, Shopify, eBay, Etsy, WooCommerce and TikTok Shop. The firm is led by Alex Gillespie, an ICAEW chartered accountant, with Andrew Gillespie building the platform integrations and dashboards. We work online with sole traders and limited companies across the UK on fixed monthly fees, with Xero or QuickBooks included.
Works with the platforms and software you already use
Amazon 
Shopify 
Etsy 
TikTok Shop 
Xero 
QuickBooks 
PayPal 
Stripe 
Klarna Trademarks belong to their owners. eCounts is independent and not endorsed by these platforms.
Why a specialist
Most accountants are good at what they were trained for: a business that invoices customers and gets paid into a bank account. Online selling does not work like that. Amazon, Shopify, eBay and Etsy pay you in settlements that bundle sales, fees, refunds, reserves and advertising into a single deposit, and none of those deposits line up neatly with your orders.
When a generalist firm takes those payouts at face value, the accounts can look tidy and still be wrong. The errors are rarely dramatic. They are quiet, and they compound: margins that are fiction, VAT returns built on the wrong figures, and stock that has never been valued properly.
We built eCounts around the mechanics of multi-platform reconciliation, landed costs and marketplace VAT, so those problems are handled at source rather than discovered at year end. If you want the longer version, our guide on why generic accountants cost sellers money goes through it in detail.
Both can file your accounts on time. The difference is whether the numbers in them tell you anything useful about your business.
A typical generalist approach
How eCounts works
Connects Amazon, Shopify, eBay and Etsy to Xero or QuickBooks through A2XSplits every settlement into sales, fees, refunds and reservesTracks cost of goods sold by category or by SKU, depending on your tierGives you monthly reporting and dashboards you can act onThe team
No account managers, no offshore processing, no being passed around. One chartered accountant and one integrations specialist, and you will deal with both.
Alex is an ICAEW chartered accountant who trained at a Big Four firm before moving into eCommerce. He runs everything on the accounting side: your annual accounts, corporation tax, VAT and the tax planning that goes with it. He is the person on your quarterly call.
Annual accounts and tax returnsVAT and Making Tax DigitalTax planning and reviews
Andrew has spent twelve years building integrations between marketplaces, payment gateways and accounting software. He connects your platforms to Xero, configures A2X and the reconciliation, and builds your dashboards, so the numbers Alex advises on are right before anyone looks at them.
A2X and Xero or QuickBooks setupPayment processor connectionsKPI dashboards
When an accountant configures connectors between client meetings, or a bookkeeper sets them up and moves on, small mapping errors can run unnoticed for months. With one person owning the data flow and another owning the accounts, each checks the other's work.
How we work
We work online with sellers anywhere in the UK, by video call, phone and email. Here is what the relationship looks like in practice.
A free, no-obligation conversation about your platforms, your structure and what you actually need from an accountant.
Andrew links your sales channels, payment processors and accounting software so data flows into one ledger automatically.
We go through your existing records, fix anything historical that affects the numbers, and set up your reporting properly.
Bookkeeping, VAT returns, payroll where needed, and management reporting at the level your tier includes.
Depending on your tier, quarterly or weekly calls with Alex to go through margins, cash, tax and what is coming next.
Pricing philosophy
We charge a fixed monthly fee rather than billing by the hour. You should be able to pick up the phone with a question without wondering what it will cost, and we would rather you asked early than found out late.
Our tiers replace each other rather than stacking. Each one includes everything in the tier below, so a growing seller moves up to a single new fee rather than paying for compliance and eCommerce accounting separately. Compliance starts at £250 a month for sole traders and £590 a month for a limited company, and the eCommerce tiers start at £350 a month with compliance included.
Your Xero or QuickBooks subscription is part of the fee, and every agreement runs month to month with no minimum term. The full breakdown is on our pricing page.
Changing accountants
Switching is usually less work for you than people expect, because the incoming accountant does most of it. A typical switch to eCounts takes two to three weeks.
That is the main thing we need from you to start. You do not have to have the awkward conversation yourself.
We write to your outgoing accountant to ask whether there is any professional reason we should not act, and to request the records and working papers we need.
We register as your agent with HMRC for the taxes we will handle, such as VAT, corporation tax, PAYE and Self Assessment. Most of this is done online, and you approve the requests.
Your bookkeeping file, prior accounts and deadlines are brought over, and your sales platforms are connected to Xero or QuickBooks.
We confirm what is due and when, so nothing is missed in the handover between firms.
Scope
Being clear about where our work stops is as useful to you as knowing what we cover. We specialise in UK eCommerce businesses, from sole traders to seven-figure limited companies, and we focus our time there.
We do not carry out statutory audits, and we do not take on complex international group structures or tax arrangements designed mainly to avoid tax. Where a client needs specialist work outside our scope, we will say so plainly and point you towards the right kind of adviser.
If what you need is the minimum year-end compliance at the lowest price, we are probably not the right fit, and we would rather tell you on the discovery call than after you have signed.
Credentials
Your accounts are handled by Alex, an ICAEW chartered accountant. ICAEW members are bound by the institute's Code of Ethics and its continuing professional development requirements, which is part of what you are paying for when you choose a qualified accountant over an unregulated bookkeeping service.
All of our work is done in the UK by the two of us, with no offshore processing.
We work with sellers on Amazon, Shopify, eBay and Etsy, plus WooCommerce and TikTok Shop, and reconcile Stripe, PayPal, Klarna, Clearpay, Shopify Payments and Square.
Book a free discovery call with Alex and Andrew. We will look at your platforms, your structure and your numbers, and tell you honestly whether we are the right fit.
