Cookie policy
Last updated 9 October 2026
Short version: we only set analytics cookies if you click Accept, we use no advertising trackers, and you can change your mind at any time.
Cookies
Cookies are small files a website can save in your browser. We use Google Analytics to understand how people find and use this site, such as which pages are read and whether the contact form is used, so we can improve it. Google Analytics cookies are only set if you click Accept on our cookie banner. If you click Reject, or ignore the banner, no analytics cookies are set and no analytics data is sent. We do not use advertising pixels or social media tracking.
| Name | Set by | What it does | How long it lasts |
|---|---|---|---|
_ga | Google Analytics | Distinguishes one visitor from another, so visits can be counted | 2 years |
_ga_BFT9KT4TEW | Google Analytics | Keeps track of your current visit | 2 years |
Google processes this data on our behalf. You can read how in Google's explanation of how it uses information from sites that use its services.
Other browser storage we use
The site also saves a few small items in your browser's storage, a similar technology to a cookie. None of them is sent to us or to Google.
| Name | What it does | How long it lasts |
|---|---|---|
ec-consent | Remembers whether you accepted or rejected analytics cookies, so we do not ask on every page | Until you clear your browser storage |
ec-intro | Remembers that the short opening animation on the homepage has already played | Until you close the browser tab |
ec-lead | Briefly holds which platforms and turnover band you picked on the contact form, so we can count completed enquiries if you accepted analytics. Deleted as soon as the thank-you page loads | Seconds |
Links to other sites
If you click through to another site, such as WhatsApp to message us, or Xero or QuickBooks from our client login page, that site's own cookie and privacy policies apply.
Controlling storage in your browser
You can change your choice at any time: open cookie settings, or use the "Cookie settings" link at the bottom of every page. If you withdraw consent, we stop sending analytics data and remove the Google Analytics cookies. You can also block or clear cookies and site storage in your browser settings. The site works fully either way.
Changes
If we add any other tools that use cookies, we will update this policy first and ask for your consent before setting any that are not strictly necessary. Questions? Email hello@ecounts.com. Our privacy notice explains how we handle personal data.