Our services
eCommerce Accounting Services for UK Online Sellers
Six services built around how online selling works, from reconciling every payout to forecasting your next stock order. Take what you need now and add more as you grow.
Xero or QuickBooks included- Fully UK based, no outsourcing
- Rolling monthly agreements
In short
eCounts is an eCommerce accountant for UK sellers on Amazon, Shopify, eBay, Etsy and other platforms. Our services cover multi-platform reconciliation, import duty and landed costs, VAT and MTD, bookkeeping and management accounts, payroll, and cash flow forecasting, combined into fixed monthly tiers from £250 a month.
Works with the platforms and software you already use
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Amazon -
Shopify -
-
Etsy -
TikTok Shop -
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Xero -
QuickBooks - A2X
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PayPal -
Stripe -
Klarna
Trademarks belong to their owners. eCounts is independent and not endorsed by these platforms.
What we do
Six services, one finance function
Each service works on its own, but they are designed to share the same reconciled data.
- Multi-platform reconciliation
Every sale, fee, refund and settlement reconciled into Xero or QuickBooks, with Amazon, Shopify, eBay and Etsy connected through A2X. - Import duty & landed costsDuty, freight and import VAT worked into the true landed cost of every product, so pricing and COGS start from real numbers.
- VAT returns & MTDMTD-compliant VAT returns that handle marketplace rules, import VAT and postponed VAT accounting correctly.
- Bookkeeping & management accountsMonthly management accounts with cost of goods sold, stock valuation and margin by channel, plus year end and corporation tax.
- PayrollPAYE, RTI, pensions and director salary planning, run by the same team that keeps your books.
- Cash flow & forecastingRolling cash flow forecasts, stock purchasing plans and scenario planning, up to a fractional finance director.
Why it fits together
Why an eCommerce accountant does it differently
A general practice can file your accounts. An eCommerce accountant starts from the payouts, fees and stock that actually drive your profit. When marketplace settlements are reconciled properly, your landed costs feed cost of goods sold, and the same ledger produces your VAT return, management accounts and forecast, every number agrees with every other.
That is why we build our services on one set of books rather than selling them as separate jobs. It is also why we are specific about who we work with: see who we help, from single-platform Amazon sellers to multi-channel Shopify brands. When you are ready to compare tiers in detail, our pricing page sets out every feature side by side.
How services combine
Which services are in each tier
Each tier replaces the last and includes everything below it, so you only ever pay one monthly fee.
| Tier | Price | What it adds |
|---|---|---|
| Compliance | £250/mo sole trader, £590/mo limited company | Annual accounts, tax returns, VAT, bookkeeping and MTD |
| Basic | £350/mo | Single-platform reconciliation via A2X (up to 500 orders), COGS by category, monthly management report |
| Growth | £700/mo | Multi-platform and payment processor reconciliation, SKU-level COGS, KPI dashboards, cash flow forecasting, quarterly reviews |
| Scale | From £2,500/mo | SKU-level profitability, multi-currency, management accounts with commentary, paid ads reconciliation, weekly finance meetings |
| Fractional FD | From £4,500/mo | Board-level reporting, scenario planning, weekly meetings and board attendance |
Payroll and import duty work are scoped on your discovery call.
Example dashboards
What our services look like in practice
Reconciliation, landed costs, VAT and forecasting all feed the same dashboards. Click through the examples.
Channel P&L
1 to 31 August 2026 · margin after landed COGS
Revenue
£97,500
▲ 5.9% on July
Landed COGS
£60,110
incl. freight & duty
Gross margin
38.3%
£37,390 gross profit
Channels
5
reconciled to payouts
- Shopify
- Amazon FBA
- eBay
- Etsy
- TikTok Shop
| Channel | Revenue | Gross profit | Margin |
|---|---|---|---|
| Shopify | £38,420 | £17,290 | 45.0% |
| Amazon FBA | £28,140 | £8,720 | 31.0% |
| eBay | £15,610 | £5,310 | 34.0% |
| Etsy | £9,170 | £3,760 | 41.0% |
| TikTok Shop | £6,160 | £2,310 | 37.5% |
SKU profitability
August 2026 · per unit, net of VAT
Yoga mat 6mm on Amazon FBA is now at 7.0% margin. Landed cost rose £1.11 a unit after the July shipment's freight increase. Same product on Shopify: 30.7%.
| Product | Channel | Units | Price | Landed cost | Fees & ads | Profit / unit | Margin |
|---|---|---|---|---|---|---|---|
| Yoga mat 6mmYM-6MM-PUR | Amazon FBA | 640 | £20.83 | £11.95 | £7.42 | £1.46 | 7.0% |
| Yoga mat 6mmYM-6MM-PUR | Shopify | 410 | £23.33 | £11.95 | £4.22 | £7.16 | 30.7% |
| Cork block, pairCB-CORK-2 | Shopify | 520 | £12.49 | £3.20 | £2.95 | £6.34 | 50.8% |
| Resistance bands, set of 5RB-SET-5 | Amazon FBA | 880 | £16.66 | £4.10 | £6.38 | £6.18 | 37.1% |
| Foam roller 45cmFR-45 | eBay | 300 | £20.83 | £7.80 | £6.10 | £6.93 | 33.3% |
| Meditation cushionMC-BUCK | Etsy | 190 | £29.16 | £9.40 | £5.20 | £14.56 | 49.9% |
| Water bottle 750mlWB-750 | TikTok Shop | 410 | £12.49 | £4.60 | £2.90 | £4.99 | 40.0% |
Margin bands: under 15% red, 15 to 30% amber, over 30% green.
13-week cash flow forecast
From w/c 7 September 2026
Cash today
£32,200
Lowest point
£18,400
w/c 5 Oct
Cash buffer
£15,000
£3,400 headroom at the low
End of forecast
£89,100
after Q4 stock is paid
VAT return & imports
Quarter June to August 2026 · Making Tax Digital
Box 1 · VAT due
£66,100
incl. £14,860 PVA
Box 4 · reclaimed
£24,590
incl. £14,860 PVA
Box 5 · to pay
£41,510
Box 6 · sales
£275,500
Box 7 · purchases
£118,400
| Shipment | Arrived | Customs value | Duty | Import VAT (PVA) | Checked |
|---|---|---|---|---|---|
| SHP-0612 | 12 Jun | £22,400 | £896 | £4,790 |  PVA statement |
| SHP-0718 | 18 Jul | £24,800 | £992 | £5,300 | PVA statement |
| SHP-0822 | 22 Aug | £22,300 | £892 | £4,770 | PVA statement |
| Quarter total | £69,500 | £2,780 | £14,860 | ||
Postponed import VAT appears in Box 1 and Box 4, so for a fully taxable business it nets to nil. Duty is a cost and goes into landed cost.
Example figures for illustration. Your dashboards are built from your own reconciled data. See it with your numbers.
Pricing
Fixed monthly pricing
No hidden costs and no long contracts. Agreements roll monthly, and the full comparison is on our pricing page.
Compliance
£250/mo
Sole trader. £590/mo ltd company.
Basic
£350/mo
Single platform, up to 500 orders.
- Usual fit
Growth
£700/mo
Multi-platform.
Scale
£2,500+/mo
Seven-figure operations.
Fractional FD
£4,500+/mo
Everything included.
Not sure which services you need?
Tell us about your platforms, stock and plans, and we will recommend the tier that fits. Your accounts are handled by an ICAEW chartered accountant.
